Evaluating market size and feasibility to successfully launch new CPG brands

Program Overview:

A game-changing opportunity for food and beverage consumer product innovators. Whether you’re launching a new brand or expanding your product lineup, getting the right data and strategy in place can mean the difference between a blockbuster success and a costly misstep. That’s where MCE SmartLaunch for CPG comes in...

MCE SmartLaunch is designed to help small and mid-sized Consumer food and beverage companies make informed decisions before launching a new product. By leveraging data-driven insights, it identifies consumer needs, uncovers white space opportunities, and evaluates the size and potential of the target category. Through market analysis and competitive benchmarking, the program provides a clear roadmap for product development, ensuring brands enter the market with confidence and a strategic advantage. Whether refining an existing idea or exploring new opportunities, this program equips businesses with the knowledge needed to maximize success and minimize risk.


Program Elements:

SmartLaunch participants receive personalized guidance from a dedicated, full-time program manager with extensive food industry experience. Our program manager will work closely with you to understand your company's specific needs in bringing your new CPG product to market. Our 12 week program includes:

  • Exclusive Access to Nielsen & SPINS Satori Data – The same powerful market insights used by major brands

  • Workshops & Hands-On Data Analysis – Turn raw numbers into actionable growth strategies with expert mentorship

  • A Supportive Cohort – Connect with like-minded entrepreneurs who are on the same journey

Is This Program for You?

  •  You’re an existing business looking to expand with new flavors, packaging, or product lines

  •  You want to understand market size and demand before making big investments

  •  You’re looking for expert insights, mentorship, and industry connections

  • You believe in data-driven decision-making and want access to powerful retail analytics

Timeline & Eligibility

Thanks to our partnership with FocusMaine, this program is FREE for existing MCE Food Accelerator clients and available at a deeply reduced rate of $700 for new participants—making it an incredibly affordable way to set your brand up for success.

We’re recruiting our first cohort now! To ensure maximum value for participants spots are limited to just 10-12 companies. Our application deadline is May 5th and program start date is May 27th.